How to find a black cat in a dark room (especially when there is no cat): the psychology of intuition, influence, decision making and trust
Publication year: 2017
Media class: Paperback
Publisher: Watkins Publishing, 2017
Resource type: Physical
This volume is about the things money just can't buy. Venture capitalist-turned author and social activist, Jacob Burak, uses the metaphor of trying to find a black cat in a dark room to express just how hard it can be for us to 'see' clearly what would make us whole and happy, both as individuals and as a society. Burak serves up reams of research from neuroscience and psychology to help us better understand the landscape of our own psyches and the unconscious impulses that secretly drive us.
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